a look at the history of Valley West Mall

ByBasilia D. Griffith

May 31, 2022 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The foreclosures of Valley West Mall is a devastating blow for the having difficulties purchasing center, after the metro’s major. Here’s a glance at the increase and decline of 47-year-previous Valley West.

1971: Minneapolis developer Frederick Watson seeks rezoning of 70 acres in West Des Moines just north of the 35th Road interchange with I-235 for what his associates say will be the major purchasing heart in Iowa — an enclosed mall with 3 anchor division suppliers and about 60 scaled-down merchants.

1971: Meredith Corp. suggests it will oppose the rezoning ask for, which is for a parcel adjacent to a single where it strategies to build a new headquarters, relocating from downtown Des Moines. Just prior to the rezoning vote, on the other hand, Meredith abandons its strategy and drops its opposition. Also opposing the mall is a developer who needs to create a big procuring center, the Windsor Mall, at 73rd Street and University Avenue in Windsor Heights. But the West Des Moines mall system wins acceptance and the rival developer drops his system right after failing to secure funding. The internet site is now house to a Walmart Supercenter and Sam’s Club.

More: Von Maur confirms: Valley West keep to near, relocate to Jordan Creek City Center

A see of the entrance of Valley West Mall.

1971: Now regarded as Valley West Shopping mall, the planned enhancement secures a commitment from J.L. Brandeis and Sons Inc., an Omaha, Nebraska, division keep chain, to be the initial anchor tenant.

1974: Construction will get a sluggish begin amid legal wrangling involving Watson, the developer, and Dayton-Hudson Corp., a Minneapolis office retail store chain. After Watson secures a determination from Petersen Harned Von Maur, an upstart Davenport-dependent office retailer, to open a Valley West place, Dayton-Hudson data files a lawsuit saying it experienced been promised that place. The Iowa Supreme Court finally dismisses the lawsuit and Watson secures a 3rd anchor commitment from J.C. Penney.

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1975: The to start with phase of the shopping mall opens with Brandeis as the sole anchor tenant. A 2nd period, to be concluded in 1976, will bring aboard Petersen Harned Von Maur, later to shorten its title to Von Maur. J.C. Penney will open up in 1977 with completion of the 3rd stage, bringing the mall’s ground area to about 900,000 square feet.

1985: Ten yrs right after Valley West opened, West Des Moines has the speediest growth charge in Iowa and its retail revenue, up 580%, are the best for each capita in the state. The mall, which has been through a facelift, has a total of 123 stores, exceeding anticipations.

1987: Younkers buys the Brandeis chain, and the store at Valley West usually takes on the Younkers title.

1988: 30-fifth Road is renamed Valley West Drive.

1996: West Des Moines approves zoning for the design of a new advancement, the Village at Oak Creek, on the western edge of the town in Dallas County. Around the next handful of several years, the strategy morphs into a proposal for a purchasing shopping mall with extra than 1 million sq. ft of place.

The new food court at Valley West Mall will feature nine food bays, seating for more than 400 and an updated look. A grand opening is planned for Aug. 13-16, but some vendors in the food court are open for business on July 9, 1998.

The new foodstuff courtroom at Valley West Mall will characteristic nine meals bays, seating for extra than 400 and an current search. A grand opening is prepared for Aug. 13-16, but some suppliers in the meals court are open for business on July 9, 1998.

1999: Valley West opens a new foods courtroom.

2001: As designs for what is now referred to as Jordan Creek City Centre gain city approval, Von Maur decides to remain and increase at Valley West as a substitute of relocating there. At the same time, talks to incorporate a Dillards retailer as a fourth Valley West anchor slide via. The keep will afterwards open at Jordan Creek.

Von Maur President Ric von Maur, right, and Executive Vice President Jim von Maur announced Tuesday that the company plans a 60,000-square-foot expansion at the company's Valley West Mall store on Aug. 29, 2001.

Von Maur President Ric von Maur, correct, and Government Vice President Jim von Maur declared Tuesday that the corporation strategies a 60,000-sq.-foot enlargement at the firm’s Valley West Mall retail outlet on Aug. 29, 2001.

2002: Merle Hay and Valley West be part of forces to oppose the new shopping mall. Studies present the two older malls would lose hundreds of thousands of dollars to the new competitor, and when West Des Moines moves to give tax increment funding for development of roadways and other infrastructure for the mall, they unsuccessfully sue.

Shoppers ride the new escalators at Valley West Mall in West Des Moines on May 15, 2003.

Customers experience the new escalators at Valley West Mall in West Des Moines on Might 15, 2003.

2004: The 1.3 million sq.-foot Jordan Creek Town Middle opens. That holiday getaway period, Valley West, Merle Hay and Southridge malls see a steep drop in sales.

2007: An Iowa Condition University economic report finds that because Jordan Creek’s opening, the Polk County portion of West Des Moines, where by Valley West is positioned, has dropped much more retail revenue than any section of the metro except the town of Des Moines.

2012: Valley West owner Watson Centers Inc. borrows $50 million, pledging the shopping mall as collateral. Clyde Evans, director of group and economic progress for West Des Moines, will later say that prior to the 2020 COVID-19 pandemic. mall administration approached the city about no matter whether it would agree to fork out off its personal loan, with the financial institution inclined to accept about fifty percent its authentic benefit. The town, Evans explained, declined to do so.

2018: Struggling in a write-up-Wonderful Recession retail slump and increasingly challenged by online commerce, Younkers operator BonTon liquidates, closing all of its stores, such as the one at Valley West.

2019: Von Maur announces it will create a retailer at Jordan Creek Town Middle. It states it has not decided the destiny of its Valley West retailer.

From 2019: If Von Maur remaining Valley West Shopping mall, it would be ‘detrimental,’ retailer proprietors say

2020: The COVID-19 pandemic forces the temporary closure of Valley West, followed by months of potential restrictions.

2020: J.C. Penney information for bankruptcy and closes 242 merchants, but maintains the just one at Valley West.

2021: Valley West and the metropolis of Des Moines announce a system for $278 million redevelopment of Valley West Shopping mall. The approach fails to win Iowa Economic Progress Authority approval to receive a share of $100 million in tax funding.

August 2021: Von Maur, now planning to choose over the former Younkers space at Jordan Creek Town Centre, acknowledges it will shut down the Valley West retail outlet just in advance of opening the new a single in time for the holiday break season in 2022.

May perhaps 8, 2022: U.S. Bank files a foreclosure motion versus Watson Centers Inc., indicating it has failed to pay back for a year on its $50 million personal loan versus the shopping mall.

This article initially appeared on Des Moines Sign up: A search at the background of Des Moines’ now-foreclosed Valley West Mall