How to Effectively Tell Your Brand’s Story

Almost every time I facilitate a small group leadership discussion, I ask the team to share…

Must Read: How Brands Are Finding New Customers, Max Mara’s Trend-Free World

Photo: Imaxtree These are the stories making headlines in fashion on Monday. How brands are finding…

Purpose-driven marketing campaigns for FMCG brands

Shoppers are expecting more from brands. Customers are no longer just looking for products, they want…

Retail Better: Store of Brands vs. Branded Store

When we talk to clients about creating their strategy for their NTI, remodel, or concept store,…

Benefit and other beauty brands are speaking out against Texas’ abortion ban

Final Wednesday, September 1, Texas passed SB 8, a regulation that efficiently bans abortion in the…

Direct-To-Consumer Brands Drive Shopping Center Boom

Younger ladies strolling immediately after browsing getty The pandemic is again in the headlines, casting a…

8 best vegan perfume brands 2021: Clean & natural fragrances to choose from

August 27, 2021 – 17:36 BST Megan Bull Vegan perfume and fragrances for women. Free from…

Beauty: Retailers Add Products From LA Brands

Mary Louise Cosmetics will be readily available online via Macy’s. Underneath is a roundup of five…

The Digitization Of The Fashion Industry And What It Means For Brands

Main Marketing and advertising Officer at Launchmetrics, the leading Brand Overall performance Cloud in Manner, Luxury and…

Female-focused brands accept crypto payments driving adoption

While Bitcoin (BTC) may well be thought of as a store of worth for many, some…

Latinx Beauty Is Hotter Than Ever, and These Are the Brands on Our Radar

Let’s face it, the Latinx community loves beauty products, and it typically starts at a young…

LSL Brand’s Karen Thompson Gives New Meaning to Retail Therapy

“I started off my vocation in a shopping mall. I appreciate all that grandeur, and I…