Rihanna's Fenty Perfume Is Cruelty-Free and Smells Like Magic

If it’s perfume that you want, then you must maintain a shut eye on Fenty Natural beauty. Rihanna’s well-liked brand is launching its initial fragrance. And just like everything else from the cosmetics enterprise, it is cruelty-no cost.

Fenty Natural beauty teased the new fragrance start on social media a couple times back. It posted an graphic of a blue fragrance box on Instagram, with the caption: “An personal unisex fragrance that is everything you come to feel, everything you are, and everything you want to be.”

Comply with-up posts unveiled that while the packaging is a daring blue, the bottle is a deep reddish brown. They also mentioned that the scent is “where sensual and seductive unite” and that it’s “raw, sensual, spicy, and sweet all at when.”  

Rihanna states the perfume—which has notes of magnolia, musk, tangerine, and blueberry, as properly as floral additions of Bulgarian rose absolute, geranium, and patchouli—was influenced by some of her preferred destinations, such as Bridgetown, Barbados, and Gracce in France.

The shade was also preferred to stand for her and “all genders from throughout all walks of lifestyle.” Rihanna suggests: “Brown is my most loved coloration. Brown is who I am. Brown is what I occur from. If I’m heading to make a fragrance that represents me, even the body language of the bottle requires to marry that. So, I wished something brown, but also transparent – so you could see the liquid and the fragrance you are about to experience.”

Superstar cruelty-free elegance

Although the fragrance is a 1st for Fenty, pop icon and beauty entrepreneur Rihanna is not a perfume marketplace newcomer. She has unveiled quite a few well-liked perfumes in the previous with Parlux, together with the fruity Reb’l Fleur and floral Rogue Enjoy. 

The celeb earth has a agency grip on the elegance market. Just very last thirty day period, Ariana Grande also introduced a new vegan fragrance, identified as God Is A Lady. (Like Rihanna, the singer has many fragrances, including the self-titled ARI and scents named right after her hits which involve Thank U Upcoming and R.E.M.)

In June, Vanessa Hudgens and Madison Beer teamed up to launch a new DNA-based attractiveness model, identified as Know Natural beauty. And other celebs with cruelty-free of charge splendor makes involve Selena Gomez, Millie Bobby Brown, and Lauren Conrad. (You can uncover our checklist here!)

To bag a sniff of Rihanna’s Fenty Eau de Parfum ahead of its launch on August 10, order far more than $40 well worth of goods on Fenty Attractiveness by August 8 and you’ll obtain a no cost sample.

It is vital to observe: although almost everything on Fenty Natural beauty is cruelty-free, not almost everything is vegan, so double-verify the elements list just before filling your cart. Every thing from skincare manufacturer Fenty Skin, on the other hand, is 100 per cent vegan. Check out it out here.

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