She succeeds Andrea O’Donnell, who still left final September.
Much more from WWD
Spangenberg formerly was the global vice president of merchandising at Nike Inc. She will be focusing on product diversification, consumer adoption and franchise evolution. She will also provide on the government leadership workforce, reporting to Dave Powers, the main executive officer and president of Deckers Models, centered outside the house of Santa Barbara, California.
“Anne is a tested field leader who has performed a meaningful part in developing and reworking merchandising features across classes, channels and markets,” Powers reported. “Importantly, she brings to Deckers an innate comprehension of the shopper and the capacity to effectively put into practice method in alignment with the hottest manner and life style developments.”
Spangenberg reported she was excited to join the crew, “With sizeable opportunity forward for Ugg, I appear ahead to driving this presently immensely effective small business toward its up coming amount of growth,” she claimed in a statement. “The brand’s one of a kind mixture of strong buyer demand from customers, a loyal and growing shopper foundation, and the capacity to innovate both equally new and present franchises offers me self confidence in our capability to even more elevate Ugg as a result of disciplined and strategic world-wide market management even though making on remarkable levels of world wide brand warmth.”
Deckers Brands has several labels in its portfolio. It is acknowledged for its Hoka running footwear, Sanuk informal shoes and its Teva sandals. But Ugg is the model that generates the biggest percentage of the company’s yearly $3.15 billion in income.
Last 12 months, Deckers was strike with substantial delivery prices that have been $100 million about usual, according to earnings success shared with analysts.
Rate hikes at Hoka and Ugg are planned this 12 months to mitigate the influence of larger delivery prices. Deckers claimed it prepared to use air freight this year for most of the Hoka manufacturer to fill in production gaps owing to manufacturing unit disruptions.
By brand name, Ugg net gross sales very last calendar year rose 24.7 per cent to $374.6 million, whilst Hoka greater 59.7 percent to $283.5 million. Deckers’ Teva brand name saw net income fall 8.8 p.c to $54.8 million, whilst Sanuk sales dipped 1.7 percent to $11.9 million. Other makes, principally Koolaburra by Ugg, saw net product sales increase 2.4 p.c to $11.2 million.