Major Summer Fun Fashion Trends That Rise To New Heights

Year after year, Consumers are chasing the same summer goal: Having Fun In The Sun.

An amazing moment for every American woman in the summer—is finding the right items to wear in lightweight, colorful, and clean -cut styles. More to the point, once the item is purchased, it is a jolt of energy, a reminder of why you made that decision.

This behavior which collectively makes-up the majority of today’s consumers. sits at the top point of every consumer, regardless of the demographic. But as we enter the era of Gen Z as the predominant demographic, versatility and extreme durability, compliment this generations lifestyle.

The great thing about online shopping is the high-speed of the transaction as well as the quick delivery. When it comes to today’s consumer, that’s especially true. And creative product offerings made from biodegradable product, is perfect for making a stylish, eco-friendly statement. This summer, not only must the product work but also be appropriately priced, readily available, and sustainably made. Classics are back in a big way and the more statement-making styles can easily be worn into early fall which deems the item worthy to purchase in August 2021.

Here, I have listed everything you need to know about major summer trends that flow easily right into pre-fall – making it the right purchase.

Welcome to the summer of Generation Z!

AKNVAS:

AKNVAS– AKNVAS is known for its lightweight, colorful, and clean -cut styles. For a laid back, classic look, try the Lina: a short sleeve cotton shirt dress with ocean green stripes, an  invisible zipper, and pocket at front. It has an off-the-body relaxed fit and is longer in the back, which creates a flattering high low effect.$620

AVRE:

AVRE Upgrade your AM to PM style with our AVRE Limitless in Shell. Designed for versatility and extreme durability, this seamless shoe compliments and goes with any style. $98

Awe Inspired:

Awe Inspired-Introducing a new world of Goddess: The Ancients. Inspired by the enduring power of women throughout antiquity and archaeological artifacts, the Ancients Collection celebrates four mythological icons. Female deities Isis, Freya, Ix Chel, and Kali come from around the world of different cultures, time-periods and religions to be united by their prominence and instant recognition. Each goddess comes highly requested, especially Freya the Norse Goddess of love and luxury. Featuring organic shaped artifact pendants on custom gomitolo chains, each of the Ancients Necklaces are one of a kind treasures to inspire through this lifetime and the next. They can also be paired with herringbone chains, rope chains, and enamel beaded chains to compliment the ancient, antiquated feel of the pendants. $200

AZLEE:

AZLEE-Ocean Diamonds is a new category of natural diamonds sourced from the oceans of Namibia and South Africa. These diamonds are responsibly sourced and unlike traditional diamonds, there is no mining required. Over billions of years, these diamonds have been created by the earth, and have naturally flowed from the mountains, through rivers, to then land in caverns in the ocean.

 Local divers dive to handpick these beautiful diamonds from the ocean’s floor, leaving no lasting impact on the environment. One of the few traceable methods of garnering diamonds, each diamond comes with a certificate of origin. The diamonds are then cut and polished locally keeping the supply chain transparent. AZLEE is the first US brand to collaborate with Ocean Diamonds and will feature GIA certified, VS clarity Ocean Diamonds set in 100% recycled 18k gold and platinum and a portion of the sales will benefit Heal the Bay. 

 Since AZLEE’s founding, sustainability has been integrated into our fine jewelry. Our pieces are made locally in Los Angeles of recycled metal, ethical stone and the sale of every piece benefits ocean-related causes. We are excited to introduce a whole new take on sustainability in our newest collaboration, Ocean Diamonds x AZLEE.” – AZLEE founder, Baylee Zwart. $8,561

b new york:

b new york-The Easy Dolman Jumpsuit is the perfect piece for your summer wardrobe that works equally well dressed up or down. Made from biodegradable modal, this jumpsuit is perfect for making a stylish, eco-friendly statement. The easy open neckline edges over the shoulder just in time for cocktail hour and the dolman sleeves and wide legs for essential for those warm summer nights. $180

Bellemere New York:

Bellemere New York-This unique polo vest will make you stand out with its elegant wide collar and bold tweed fabric. Pearl buttons add a subtle elegant touch. Soft and smooth tencel will feel amazing against your skin and keep you comfortable all day long. Create an eye-catching ensemble with matching tweed pants, perfect for a tennis match or a round of golf. $190.00

Bernardo 1946:

Bernardo1946-Rise above the rest in style Ciara! This platform sandal is designed on an edgy rubber sole, with a staked wedge and square modern footbed. This trendy construction is completed with two intricate woven straps that highlight the luxurious leather and artisanal handwork. $168

C & The Moon:

C & The Moon-The Malibu Made Body Scrub is an all-natural vanilla brown sugar exfoliator that gently removes dead skin cells and replenishes the skin with hydrating organic oils and food-grade vanilla. $64 (12 oz.), $38 (4 oz.), $20 (2 oz.)

Carve Designs:

Carve Designs– Jumpsuits are essential for a busy life. It’s a one stop comfort shop. The Bonfire jumpsuit is flexible by nature and designed with fluid intentions. Consciously made with a blend of linen and tencel for breathability and sustainability. Made by women for women who expect a lot out of their clothing. $98

CASHE:

CASHE-Cultivated through an ancient biannual combing and spinning technique by the inhabitants of the great Himalayan mountain range, CASHE cashmere is simply unmatched, illuminating the greatest natural properties of the world. The art and craft of producing such cashmere has lived on for generations – a vogue that has fascinated kings and queens, royals and cultures across the globe. $130

Cougar Shoes:

Cougar Shoes Get ready for the summer with Cougar Shoe’s luxury open toe sandal perfect for all of your summer adventures. Made with Nappa leather and suede upper straps with rubberized buckle closure, the Cougar Pepa Suede Sandal is water repellent, stain resistant and made with lightweight EVA cushion outsole for all day comfort and style. Pair it with your summer dress for a casual look or denim shorts for an active outing, the Cougar Pepa Suede Sandal will be your go-to summer fun essential.$100

Cynthia Rowley:

Cynthia Rowley-Blue, neon green, and neon orange trucker hat with curved brim in purple, adjustable snapback in pink, and ventilated mesh back paneling. $90

Dee Ocleppo:

Dee Ocleppo– Dee Ocleppo has a handbag for every occasion and the Hold All Tote is easily an essential for a day of Summer Fun. This Italian made bag is made up of 100% leather and comes in a wide range of vibrant colors. You will also find removable interior pockets and removable shoulder strap to customize for your liking.$470

Etnia Barcelona:

Etnia Barcelona– The optimistic and eclectic Mambo collection is a tribute to Etnia Barcelona’s brand values of form and color in the purest state. With five new models, this new collection is made up or geometric shapes and contrasting colors, representing the enthusiasm and joy of Etnia’s hometown of Barcelona. $309

Etnikarte:

Etnikarte Etnikarte Round Woven Bag – Handmade by the Indigenous Community ZENU using a natural fiber that is commonly used in crafts and to build houses and fishing rods. The dyed strips are braided, flattened, and sewn. $150 

FEKKAI:

FEKKAI-FEKKAI’s Brilliant Gloss Multi-Tasker Perfecting Creme was created and perfected for flat, dry, frizz-prone hair, that needs some extra T.L.C. This creme moisturizes and keeps frizz at bay. It delivers 4x the shine without lingering residue through olive and coconut-derived silicone alternatives and has antioxidant protection against moisture loss. Also safe for color and keratin-treated hair. $20

For Days:

For Days-A hat is an absolute essential for summer days and outdoor adventures. Zero-waste clothing brand For Days has great unisex Dad hats in an array of colors for just the occasion. As a plus, when you’re done using it, For Days will buy it back to properly recycle it and give you a credit to the site for a future purchase. $28

G.H. Mumm x Le Specs:

G.H. Mumm x Le Specs-G.H. Mumm has teamed up with Le Specs to create the ultimate summer accessory, Champagne-inspired sunglasses. The limited edition G.H.Mumm style is a carefully refined silhouette for enjoying brighter days ahead and looking through rosé colored glasses – with a cloupe full of Mumm Grand Cordon Rosé, of course. $115

Gin From The Pampa:

Gin From The Pampa– “The Gin Necklace is very dear to me first of all because it’s named after my daughter Ginevra, the ‘Gin’ in Gin From The Pampa. It also has the colors of Brazil, yellow and green, and that’s where me and my husband met and where our love story began. It also features a  sun pendant, like in the Argentinian flag, as Argentina was a big inspiration for my brand as well and my family is half argentinian. All of this turned into a sunny, chic and fun piece perfect for summer looks” – Léa, designer and founder of Gin From The Pampa.3. $86

Haute Hippie:

Haute Hippie The Joy Sleeveless Fringe Top is important to Haute Hippie because it serves as a symbol of the freedom the brand embraces while also being incredibly chic. $298

John Hardy:

John Hardy-John Hardy’s Bamboo designs are intricately crafted by hand in their Bali workshop by master artisans surrounded by lush, bamboo greenery. John Hardy continuously makes efforts to preserve Bali’s natural beauty by partnering with the Bamboo Village Initiative to plant seedlings each time a purchase is made from the Bamboo Collection. The number of seedlings John Hardy sows is engraved inside each style. All John Hardy jewelry is handmade in Bali, from recycled metals, and the brand is proud to announce that these collections feature 100% reclaimed gold and silver. $995

KBH Jewels:

KBH Jewels-The Triple Bismark Loops from 100% sustainable fine jewelry brand, KBH Jewels, are handcrafted with flexible solid clean gold mesh. Sustainably built for strength and adventure, but formed in an intricate woven style, the classic Bismark pieces are an instant crowd favorite. These wear-anywhere conscious classics are your stress-free answer to many an outfit conundrum. $450, single/$900, pair

KENZO:

KENZO-KENZO’s first capsule collection made of recycled items, RE/KENZO, offers us a simplistic collection of genderless T-shirts. The design is light and easy to wear for the hotter summer days. $165

La Ligne:

La Ligne-La Ligne has launched its second upcycled collaboration with author and creative entrepreneur, Athena Calderone. This collaboration marks the second time the brand has collaborated with Calderone on a sustainable style that is the perfect addition to one’s summer wardrobe, Athena Tee Set 2.0. The set retails for $135 and 15% of proceeds will be donated to the James Beard Foundation Food for Good. The Athena Tee Set 2.0 is available at lalignenyc.com and in the brand’s New York and Dallas boutiques. $135  – 15% of proceeds will be donated to the James Beard Foundation Food for Good

Lee:

Lee– Lee opened its first workwear factory in 1912 to manufacture overalls. A staple for more than 100 years, Lee overalls have been worn by farmers, cowboys, artists, entrepreneurs and many more. The Mom bib overall takes inspiration from a 1970s pattern, with a higher rise, tapered leg and scoop neck that combines a bit of artistic flair with vintage appeal. Made with 100% organic cotton with recycled brass buttons. $158

Lezat:

Lezat Lezat’s 100% Silk Pajama Set is made from Mulberry silk which is a highly renewable fabric and leaves a very low water footprint. All while being extremely cute and comfortable. Lezat’s silk meets rigorous textile testing standards developed by European and Japanese textile leads to ensure it is entirely non-toxic.$100

LiCi Fit:

LiCi Fit-LiCi Fit shorts are made to withstand reps at the gym – without having to pull them down after every rep. They are high-waisted so you don’t have to worry about pulling them up, either. They are luxuriously soft – seriously, they feel like butter – and move with you. Because who wants to feel stiff when they’re working out? $45

Longchamp:

Longchamp—Le Pliage Green, the newest take on Longchamps classic Le Pliage® is the brands first Le Pliage® collection made from recycled nylon. This collection marks the start of Longchamp’s transition from virgin nylon to recycled nylon throughout the entire Le Pliage® offering by 2022. With this important shift, Longchamp is able to reduce the carbon impact of each Le Pliage bag by almost 20% in comparison to its predecessor – all while maintaining Longchamp’s signature quality and durability. $165 

Machete:

Machete-With a subtle cat-eye shape and sharp-edged frame, the Sally Sunglasses in Machete’s signature Tortoise Checker hits the mark at all angles. Handcrafted from the most environmentally friendly and highest-quality acetate on the market today to ensure your frames will not only last but be kind to the planet as well. $155

Made by Mary:

Made by Mary– This pretty poppy anklet is perfect for matching with your bracelet, choker or worn alone for that touch of summertime shimmer. It’s striking and minimal all in one. This anklet comes with 1″ inch extender in addition to the length you select. $54

Margaux:

Margaux– Margaux’s take on the classic court sneaker, this sporty-but-refined design features a tailored canvas upper, molded footbed for plush comfort, ultra-lightweight sole, and sets of cotton and velvet laces so you can personalize the look. $178

MLE:

MLE-Each purse is handmade by Emily, the founder of MLE. She sources deadstock material to make these to avoid excessive production and to also leverage the materials readily available in New York’s garment district. Each bag is unique since they are handcrafted individually. $148

MOUNSER:

MOUNSER-Founder and designer, Amanda Assad Mounser started experimenting with resin rings and dead-stock materials leftover from past seasons aiming to create something light-catching and exuberant. The Ring Pops take shape in exaggerated dimensional form featuring layers of Swarovski rhinestones and cubic zirconia elements in candy saturated iridescent hues.  Inspired by rave culture, founder and designer, Amanda Assad started experimenting with resin rings and deadstock materials leftover from past seasons aiming to create something light-catching and exuberant. $90

Onzie:

Onzie -Onzie’s newest sporty silhouette that not only provides comfort but gives you a vintage feel. It features the best-selling ultra-soft, lightweight fleece making it the perfect item to throw on while lounging around the house, playing sports, or running errands.$44

Otra Eyewear:

Otra Eyewear—The Vera sunglasses are the ultimate upgrade from the classic 90’s shapes with a hexagonal twist. The perfect balance between the stylish 90’s small rectangular and a classic oversized pair, these geometric sunnies are perfect for adding structure and guaranteed to suit every face shape. Vera comes in Coffee and Black are the perfect accessory for those looking to elevate their looks this summer. $60.00

Paradigm:

Paradigm A little mod and a lot modern, these petite oval sunglasses feature our popular combination construction. The uniquely shaped acetate is thick near the end pieces and narrows near the bridge to complete the throwback look. $145 

Paravel:

Paravel-This limited edition version of our best-selling sustainable tote was handcrafted in Italy in partnership with Issimo, and features the iconic yellow stripes of the storied Pellicano Hotels Group. Made from 23 upcycled plastic bottles and other sustainable materials, this tote is packed with functional features ideal for beach trips, picnics, and more. The ultimate carry-all, it does everything so you can enjoy il dolce far niente (“the sweetness of doing nothing”). $250

Peepers:

Peepers-The To The Max Sunglasses are inspired by the best selling To The Max Blue Light Glasses. The fan-favorite chunky square frame has been updated with eye-catchingly fresh, botanical-inspired color choices. These are available in no correction polarized, full reading, or bifocal sunglasses. All lens options offer UV400 protection. $27

R0AM:

R0AM-The Pillar sliders are beautifully made in an exceptional vegan leather. The vegan leather and thick, dense foam are married by hand to create the graphic, textural finish. It’s finished off with a neoprene lining a to give you smooth, snug comfort and a cool, sporty look. ROAM uses a custom molded footbed which provide both tremendous comfort and support. They are wrapped in sleek black neoprene, for breathability and moisture wicking to keep your feet happy and dry. The sole is made of a high-flex, durable, recycled tread which allows our sandals to move with your feet. $132

Radley London:

Radley London-This season it’s all about retro, geometric silhouettes. This is where we introduce Harestone Hill. Our trapeze-shaped shoulder bag. Made with soft-to-touch grained leather and sumptuous suede trims. A chic style that mirrors those on the catwalk.$228

Rosantica:

Rosantica-The Taco Bag is Rosantica’s mix of day to evening with the wicker material and the cotton lace,  making this clutch perfect for a daytime luncheon or a special evening dinner. Small $230, Medium $275, Large $345

Respoke:

Respoke The Respoke brand repurposes vintage scarves from luxury fashion brands, such as Hermes and Gucci and reutilizes them into beautiful espadrilles and face masks. Using different parts of the classic scarves, each piece is one of a kind, making it a great accessory to wear all summer long. $395 

Santos by Monica:

Santos by Monica-The Agave Triangular Tote in Brass is a playful everyday handbag made entirely out of vegan leather crafted from cactus fibers.The cactus used to create this material is grown in a farm in Mexico where only the mature leaves of the plant are cut, without damaging the cactus itself. Being partially biodegradable and the remaining components highly recyclable, this style is our go-to bag that never compromises style (or the environment.) $250

SHADO:

SHADO eyewear -SHADO is focused on making the world’s thinnest sunglasses. Impossibly slim, easy to carry, extremely lightweight high-quality polarized sunglasses that are always with users at the moment they need them most. Each pair of SHADO sunglasses comes in a slim case no thicker than a passport that is perfect for those who like to travel light. $79.95 – $129.95

Solana:

SolanaJava Mule—Java is a carefree mule that’s versatile and looks great with denim. The gingham pattern, called saput poleng, represents the coexistence of opposites and the goal of spiritual harmony. $125

Vagabond Shoemakers:

Vagabond Shoemakers-Meet the new iconic silhouette Courtney and this season’s elevated flatform sandals. With this style, the chunky flared outsole is combined with a minimalistic strappy upper for a statement-making look. The thin straps, made from prominent yellow leather, beautifully frame the foot and fastens around the ankle for a secure fit. $120

Yi Collection:

Yi Collection-Perfectly feminine and charming. This bold and tender ring reminds us of childhood. Candy-colored sorbets come to mind. Its summertime colors brings with it a ray of cheerful sunshine️. Our aquamarine heart has been selected for its cleaning qualities. Like the ocean, let this magical stone cleanse your mind and energy of negativity. It brings its wearer the energy youth and happiness. Wonderfully designed with a halo of bubblegum pink enamel, this ring is a wonderful indulgence. $2,950

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