MAC Cosmetics is partnering with ConsenSys to launch NFTs on the Ethereum sidechain Polygon that use artwork by the late Keith Haring to assist HIV/AIDS-impacted youth. The collection is composed of 5,275 NFTs of 3 forms at various cost factors and rarities.
The Keith Haring purple NFTs will price tag $25, and up to 5,000 will be minted. The blue NFTs will price $150, and up to 250 will be minted. The yellow NFTs will be $1,000 each, and up to 25 will be minted. All a few are animated illustrations that mix Haring’s art design and style with MAC lipsticks, employing property certified by the Keith Haring Foundation.
Keith Haring was an American artist who rose to fame during New York’s graffiti artwork subculture in the 1980s. When he was diagnosed with HIV in 1987, he began building art to distribute recognition about the disease. He died in 1990.
The NFTs—unique blockchain tokens that signify possession around an asset like a piece of digital art—will be released on ConsenSys’ new NFT platform, which, unsurprisingly, is becoming identified as ConsenSys NFT.
Johnna Powell, world-wide co-head of ConsenSys NFT, advised Decrypt in an interview that the NFT start is “100% give-back again,” meaning that the full purchase rate of every single NFT goes to the MAC Viva Glam charity. (But MAC will also shell out ConsenSys a price for each NFT bought.)
“Our major enthusiasm with ConsenSys NFT is to deliver the following tens of millions of customers to MetaMask,” Powell reported. On April 10, the MAC and Keith Haring NFTs will be out there to purchase applying a credit score card, and the NFTs will be shipped to the buyer’s MetaMask wallet.
All proceeds from the mint or major revenue will go to MAC Viva Glam, a nonprofit fund shaped in 1994 that gives aid to HIV/AIDS organizations. Given that its founding, it’s raised about $500 million for 1,800 different non-gains. Proceeds from these NFT revenue will go to the Larkin Road Youth Products and services, Jasmyn, and the Ali Forney Heart.
Powell verified that 2.5% of all secondary OpenSea income from the NFT collection will go instantly to the Keith Haring Foundation, which is devoted to preserving the artist’s do the job, legacy, and offering care for people afflicted by AIDS.
The very best of Decrypt straight to your inbox.
Get the top rated stories curated everyday, weekly roundups & deep dives straight to your inbox.