MAC Cosmetics, your go-to manufacturer for flattering red lipstick and buzzy celeb-backed collaborations, is commemorating Mother’s Day with a main announcement.
For nearly 30 years, MAC has used its VIVA GLAM department, a charity-targeted extension of the manufacturer, to donate to corporations that assist the LGBTQIA+ neighborhood, mothers and daughters, as nicely as those impacted by and fighting HIV/AIDS. MAC is now having that help a phase even more, with the donation of $1.5 million to UNICEF. According to the natural beauty brand, the grant will be utilised to enable expand and greatly enhance HIV prevention and procedure systems about the environment.
Aïda Moudachirou-Rébois, MAC’s world wide main internet marketing officer, resolved the donation in a assertion to Teen Vogue declaring, “While great strides have been built in the world fight in opposition to HIV/AIDS, our operate is much from over. AIDS stays the major result in of loss of life of females of reproductive age and adolescent ladies represented in excess of 77 p.c of all new HIV bacterial infections in 2020. UNICEF performs a very important purpose in closing the HIV cure gap among the moms and young children in the most difficult-to-get to and most marginalized communities globally. We are thrilled to broaden our partnership with UNICEF to support dismantle the overall health disparities and stigmas contributing to the distribute of HIV and carry the entire world closer to an AIDS-totally free era.”
Talking with Teen Vogue, Chewe Luo, main HIV and AIDS at UNICEF, mentioned, “The MAC-UNICEF partnership will give a preventing probability to expecting and breastfeeding young women, little ones and adolescents, including these youthful LGBTIQ+, timely access to treatment and care to close AIDS by 2030.” Qualified plans will aid individuals living in Brazil, China, Ethiopia, South Africa, and additional.
Founded in 1994, MAC VIVA GLAM has partnered with some of the greatest names in Hollywood and beauty on special-version products and solutions that give the entirety of proceeds to charity. Celebs like Ariana Grande, Rosalía, and Miley Cyrus have appeared in VIVA GLAM campaigns in the earlier. Due to the fact 2003, MAC has given a dedicated $15 million to help UNICEF’s attempts.