Gen-Z Singer Becky G Rejects Tresluce Beauty Copying Claims

The pop singer Becky G has turned down statements she copied the goods and manufacturer models of an impartial cosmetics company immediately after its founder claimed the similarities have been “uncanny”.

LatinX-motivated brand Araceli Splendor was released in 2018 by Mexican-born Araceli Ledesma. She preferred to create a magnificence brand name to stand out in a crowded industry that mirrored her Mexican heritage.

Ledesma initially launched an eye collection, Jalisco Eyes Kit, to pay back homage to her dwelling state of Jalisco. The kits had been manufactured using agave oil sourced from Mexico and have an agave illustration on the packaging.

Pop singer Becky G, whose heritage can be traced back again to Jalisco in Mexico, released Treslúce Attractiveness final year with an eyeshadow palette enriched with agave. The packaging also features an agave impression. 

“I set my entire soul into my elegance brand, and I come to feel robbed of years of really hard get the job done,” claimed Ledesma.

“My target in shedding the light on this scenario is not to tear anyone down it is to give self-setting up businesswomen and impartial creators the worth they ought to have.”

Ledesma provided her signature and a particular message on the packaging. Treslúce Elegance also has a signature and note on the palette packaging.

Araceli worked with men and women in Mexico to acquire a handmade bag that comes totally free with the eyes package to match the packaging, as did Treslúce Elegance. 

Photo of Araceli Beauty eye kit

Araceli Attractiveness released in 2018 and Treslúce Beauty launched in 2021.

Araceli Elegance

The Araceli kits also arrive with a sticker sheet, such as an agave plant and the countrywide flower of Mexico, the dahlia flower. Treslúce’s goods also come with a sticker sheet showcasing an agave plant and the dahlia flower.

Ledesma stated she was surprised to get Treslùce’s PR launch bundle at her Araceli Splendor place of work when it initially launched and that the similarities among the models go further than just the eye kits. 

Becky G resolved the allegations in a video posted to Treslùce’s Instagram account very last week and explained Jalisco is known and celebrated for its agave and that Mexico has only just one countrywide flower.

“The couple of components in Treslúce items that they are infused with are indigenous to Mexico – they are not precisely owned by a single put or man or woman,” Becky G said in the movie. “All of these elements were exceptionally crucial to me, the manufacturer and had been inspired by my everyday living experiences and lifestyle. It was not stolen.” 

Treslúce Magnificence and its spouse, MadeBy Collective, did not reply to Insider’s ask for for comment.