Coastal grandmother style: New fashion trend doesn’t require grandkids

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Wearing your grandma’s outfits is in!

What might’ve been thought of “outdated” in previously times has now come to be a nation-sweeping new trend pattern called the coastal grandmother — and you do not need grandkids to be component of it. Not at all.

The craze, coined by Lex Nicoleta of TikTok, combines almost everything that provides off stylish coastal vibes — from beachy and easy-to-dress in apparel to cedar-shingled households on the h2o, Ina Garten recipes and Nancy Meyers videos.


Nicoleta encouraged that craze followers make investments in a couple staple goods, like a white button-down shirt, a bucket hat, a white gown with a sensitive silhouette, linen trousers or shorts, a cozy sweatshirt, classic sunglasses and a neutral-toned sandal.

“Cozy kitchen and finance spouse are not incorporated,” she joked in a TikTok video clip. “Sorry about that.”

A-listing stars together with Martha Stewart and Meryl Streep affected the pattern with their own aesthetics, which includes Diane Keaton’s beachy seem in the 2003 film “Something’s Gotta Give” — Jack Nicholson and Keanu Reeves also starred in that motion picture — which has evidently set the standard.

Nicoleta advised Fox Information Digital she drew inspiration from her very own coastal grandmother as the aesthetic came to life.

Nicoleta shared in an interview with Fox Information Digital this week that she’s often been drawn to the sense of “coziness and safety” that comes together with seaside-facet life-style.

She said she drew inspiration from her personal coastal grandmother as the aesthetic came to existence.

Lex Nicoleta poses on the beach front in a “coastal grandmother”-motivated outfit in Carmel by the Sea, Calif., on Might 6, 2022.
(Lex Nicoleta)

The purpose the fashion is resonating with men and women, Nicoleta assumed, is since the public has taken the time to “slow down” at any time considering that the coronavirus pandemic, when concentrating on “what can make us actually delighted.”

“It is about the way you are living your lifetime,” she mentioned. 

She referenced the value of “slowing down and getting time to take pleasure in the tiny points, like flipping by journals and sipping tea on a Sunday early morning or preparing a evening meal with the day’s farmer’s market place finds.” 

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“That is the wonderful issue about it — it’s for every person.” 

Tiktoker Lex Nicoleta wears the "coastal grandmother" look on a pier in Cambria, California, on July 4, 2022.

Tiktoker Lex Nicoleta wears the “coastal grandmother” glimpse on a pier in Cambria, California, on July 4, 2022.
(Lex Nicoleta)

Nicoleta also mentioned she feels “passionate” about showcasing how women get much better with age.

“We’re bought this invoice of goods that states that we peak in our 20s, and then it is downhill from there,” she said.  “This is just just not the circumstance.”

The coastal grandmother trend has taken off on social media.

The hashtag has been given 149.5 million views and counting on TikTok so much.

Key type manufacturers these types of as Harper’s Bazaar, Lingua Franca NYC and Vogue have all provided some attention to the pattern.

Click on Right here TO Sign UP FOR OUR Lifestyle Newsletter viewed as coastal grandmother the “most popular trend for summer” in a Memorial Day weekend aspect.

The total coastal gran aesthetic has also been adopted into interior layout and home décor.

Property necessities to nail the vibe consist of a cozy kitchen, a thriving garden, a bowl of lemons and a great deal of ginger jars, Nicoleta mentioned.

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In a submit on Instagram, tableware and décor brand even Lenox featured simplistic, porcelain bowls and captioned the photo, “Coastal grandmother is in this article to remain!”