Ciara launches LITA, luxury fashion label inspired by love

The singer’s new vogue label is all about adore.

Ciara has constantly been admired for her revolutionary manner type, and now she’s introduced a new luxury clothing line, LITA by Ciara.

“My target is to reach the modern girl by producing a brand name that provides her almost everything she requirements in just one location, her finest pal in style, to enable her create seems to be for all the times in her existence,” the 35-yr-previous entertainer said in a statement. “Just about every piece demonstrates my passion for style with fantastic in good shape, excellent and sustainability. The LITA woman is sustainably stylish and easily cool.”

She additional, “I want females from every single stroll of life to experience and enjoy the similar ease and comfort, amazing, and self confidence that I experience when donning the collection.”

“Love Is the Reply” is the concept for Ciara’s collection, and her slogan is on the back again of a jacket with matching hat.

The Grammy winner posted a number of goods from her line on Instagram, and commented, “LITA stands for Really like Is The Reply! Ladies have an unbelievably expansive present for expressing Love. We make a large amount take place with our Adore. We are empowered by the way we know how to Like.”

She continued, “I poured a ton of really like into every single component of the course of action of creating this line. It began with inspiration from vintage and staple pieces in my closet! I’m a Higher-Low vogue variety of female, and Tom Boy Stylish is my model.”

Priced in between $68 and $895, LITA by Ciara is offered in Nordstrom stores and at the Home of LR&C internet site. The new vogue line has fully commited to contributed 3% of net earnings for just about every acquire to the Why Not You Basis, which supports packages that directly empower ladies and young women.

“Trend has usually been my avenue for artistic self-expression, and through my journey, I’ve constantly been searching for a model that is a one-prevent-store, from expenditure pieces to spending budget-helpful things,” claimed Ciara, who is the co-founder and chief innovative director for The Property of LR&C, in a statement.

She additional, “The enjoy that went into the procedure of picking the fabrics and the designs is what would make this brand name exclusive. Love is the Response. LITA is the relationship of sustainability and obtainable luxurious for girls.”

Ciara’s new collection will come soon following the announcement of her Dare to Roam components debut, which attributes a selection of elegant, functional backpacks, lunch bins and pouches.

The “Degree Up” singer has a very long history with fashion, starting in 2007 when she was the spokesperson for the “I Will Not Get rid of” Rocawear female campaign. She has finished intensive modeling and also represented Adidas Primary in 2010.

In 2016, Ciara was named a world ambassador for Revlon.